Optimise for your personas, not search engines. We all want our website in top listing of any search engine, but something to keep in mind is that, may be you want to make your site visible to search engine but you must have to optimise the site for visitors instead of some search engine. So you must have to make your site in such a way that people will love it. Optimising for search engine is too easy you just have to do some raggling around keyword and these things.but to make people love your site your content must be great and website must look beautiful.
Help your contributors out by clearly outlining who they should be writing to (your target audience), how you want them to portray your company, brand, service, or product (make sure it’s on brand), sharing a few examples of great content out there (politely nudge them to fulfill your content marketing vision), and encouraging them to include links to research, etc. (SEO best practices).
So, how can you increase your chances of appearing on the first page of the search results? This blog post discusses the best 7 strategies to increase your organic search traffic. The strategies discussed below all relate to some form of Search Engine Optimization (SEO). SEO is a strategy that you can use to increase the chances of your site being found in the search results.
The days when internet browsing was done exclusively on desktop PCs are long gone. Today, more people than ever before are using mobile devices to access the web, and if you force your visitors to pinch and scroll their way around your site, you’re basically telling them to go elsewhere. Ensure that your website is accessible and comfortably viewable across a range of devices, including smaller smartphones.