It is important to target keywords that your target consumer is likely to search for while looking for the product or service that you offer. For example, if you are an accounting firm located in Miami you would not want to target a general keyword such as “accounting firm.” Not only is it a very difficult keyword, but also you will be attracting visitors from all over the globe. Instead, you would want to target a more precise keyword such as “accounting firm in Miami” or “Miami accounting firm.”
In just two weeks after publishing this post, I went to Google and searched for the full title of this blog post, “Best 7 Strategies To Increase Organic Search Traffic”. To my surprise, I ranked No. 2 back then. Today, Jan 3, 2019, I was updating this post, so I checked it again. There I am, ranked at No. 1 on Google Search!! So, dear reader, the strategies highlighted here do work! By applying the strategies I have mentioned in this post, I have increased my chances of ranking it on Google.
First, you need to know what content is old. If you have a content inventory, this should be simple. If you don’t, you can use Screaming Frog (free up to 500 URLs) to scrape your blog content and publication dates. Or, if you’re more of a manual person, go into Google Analytics and see which blogs are driving traffic and check when you published them. Tedious, but effective.
Granted, the blog post I wrote today gives you a taste of some of the strategies you can use to increase your organic search traffic. However, SEO is a lot more involved than that. As I said before, there are lots of courses on SEO, free and paid training you can follow. One great blog that I enjoy reading to increase my SEO knowledge is the HOTH. I actually linked to a post of theirs on “Domain Authority” in the section titled Off-Site SEO above.
Learning the systems and educating yourself on how to get organic traffic for your website is critical for the success of your business. You will hear some people disagree with this and very often you will see them creating PPC campaigns to drive traffic. This costs money however and for those of you just getting started, maybe there is not a lot of that to spare.
Posting every other day or skipping days rather than regularly posting on your website will not be going to attract traffic to your website. So, you should always have enough content in your hand that you can post regularly. One of the major benefits that regular posting will give you is that you will have regular traffic on your website which ultimately going to increase your organic traffic. Another thing is that your talent or skill will sharpen with regular writing & posting content. If you have a busy schedule or running a business at the same time, then you should hire writers to assist you.