You could get even more specific by narrowing it down to customer base. Is there a specific group of clients you tend to serve? Try including that in your long-tail key phrase. For example: “SEO agency for non-profits in Albuquerque NM.” That’s a key phrase you’re a lot more likely to rank for. Not to mention it will also attract way more targeted, organic traffic than a broad key phrase like “SEO agency.”

Other content should then link into that cornerstone content. This creates internal links between your blog posts. Make sure that you always link back to your cornerstone content, to tell the search engines of the importance of that content. Internal linking this way optimizes your SEO. By optimizing your SEO, you increase the organic search traffic to your blog.
Beyond organic and direct traffic, you must understand the difference between all of your traffic sources and how traffic is classified. Most web analytics platforms, like Google Analytics, utilize an algorithm and flow chart based on the referring website or parameters set within the URL that determine the source of traffic. Here is a breakdown of all sources:
To sum up all of this information, even organic traffic, like direct traffic, has some gray areas. For the most part, though, organic traffic is driven by SEO. The better you are ranking for competitive keywords, the more organic traffic will result. Websites that consistently create content optimized for search will see a steady increase in organic search traffic and improved positioning in the search results. As a marketer, it is important to look at your keywords and high-ranking pages to identify new SEO opportunities each month.  
This is the practice of optimizing your SEO using services or websites that are external to your website. For example, as your website or blog gains popularity, there are services or website that will give your domain an Authority Value. Domain Authority is an indication of how well your domain will rank in the search engine results pages. There is another set of strategies you can use to optimize for Off-Site SEO that I will write about in a future post. However, Strategy #7 below is an example of an off-site SEO method.
People love to learn, and webinars are an excellent way to impart your wisdom to your eagerly waiting audience. Combined with an effective social promotion campaign, webinars are a great way to increase traffic to your website. Send out an email a week or so ahead of time, as well as a “last chance to register” reminder the day before the webinar. Make sure to archive the presentation for later viewing, and promote your webinars widely through social media. If you're wondering how to do a webinar, click the link for some tips.
This is the practice of optimizing your SEO using services or websites that are external to your website. For example, as your website or blog gains popularity, there are services or website that will give your domain an Authority Value. Domain Authority is an indication of how well your domain will rank in the search engine results pages. There is another set of strategies you can use to optimize for Off-Site SEO that I will write about in a future post. However, Strategy #7 below is an example of an off-site SEO method.

Monster-Traffic is another traffic exchange, though it’s initially a little off-putting due to the 1995-style website. It’s a free for all styled advertising list, where anyone signing up becomes part of the audience and an advertiser at the same time. You sign up and you can enter a link into their system, and that link is added to a roster that is send out to every member of the group. Additionally, registration allows a free solo ad; an ad that isn’t drowned out by other advertisers in that mailer.
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