Everyone wants to rank for those broad two or three word key phrases because they tend to have high search volumes. The problem with these broad key phrases is they are highly competitive. So competitive that you may not stand a chance of ranking for them unless you devote months of your time to it. Instead of spending your time going after something that may not even be attainable, go after the low-hanging fruit of long-tail key phrases.


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As a new blogger or entrepreneur, one of the challenges you encounter is for your blog post or your website to “rank” well in the search results of any search engine. By ranking, I mean that whenever your potential reader or prospect searches for a product or service that you have to offer, your website comes up on the first page of the search results. The term “Organic Search” means that someone is searching for your website or post through the traditional search on the search engines (Google, Yahoo, Bing, etc.). This is also known as organic ranking.
The Featured Snippet section appearing inside the first page of Google is an incredibly important section to have your content placed within. I did a study of over 5,000 keywords where HubSpot.com ranked on page 1 and there was a Featured Snippet being displayed. What I found was that when HubSpot.com was ranking in the Featured Snippet, the average click-through rate to the website increased by over 114%.
If both page are closely related (lots of topical overlap), I would merge the unique content from the lower ranking article into the top ranking one, then 301 redirect the lower performing article into the top ranking one. This will make the canonical version more relevant, and give it an immediate authority boost. I would also fetch it right away, do some link building, and possibly a little paid promotion to seed some engagement. Update the time stamp.
The Featured Snippet section appearing inside the first page of Google is an incredibly important section to have your content placed within. I did a study of over 5,000 keywords where HubSpot.com ranked on page 1 and there was a Featured Snippet being displayed. What I found was that when HubSpot.com was ranking in the Featured Snippet, the average click-through rate to the website increased by over 114%.

For example, in Facebook, you can target specific groups or user pages that are cohesive with your keywords. You can then promote your website products or blog posts to that audience. In Twitter, you can search by hashtag for some of the keywords you write about. You can then reply or do a mention to that audience and see how your products or blog post can help them solve their problem.
Posting average content just because you have to post content on your website will not be going to favor you. It can backfire you for sure as your audience might build a negative perception of your website. To make sure everything works out well and in your favor, of course, you should always post great content no matter what. Your website is a representation of your company or business, so, you should always keep in mind that posting downgrade content will decrease your viewership. As a matter of fact, you should aim higher & post content which engages more & more consumers.

Sad fact: because you’re focusing on answering user questions and blog content tends to focus on top-of-the-funnel users, bounce rates will almost certainly be higher on your blog than on other parts of your site. Don’t let that hurt your feelings—it’s normal. But, you should still be optimizing your blog posts to encourage further site navigation and newsletter signup or other lead capture techniques.


Beyond organic and direct traffic, you must understand the difference between all of your traffic sources and how traffic is classified. Most web analytics platforms, like Google Analytics, utilize an algorithm and flow chart based on the referring website or parameters set within the URL that determine the source of traffic. Here is a breakdown of all sources:
It’s not enough to produce great content and hope that people find it – you have to be proactive. One of the best ways to increase traffic to your website is to use social media channels to promote your content. Twitter is ideal for short, snappy (and tempting) links, whereas Google+ promotion can help your site show up in personalized search results and seems especially effective in B2B niches. If you’re a B2C product company, you might find great traction with image-heavy social sites like Pinterest and Instagram. Here's more advice on making the most of social media marketing.
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