Once you have the piece of content you want to repurpose and the keywords you’re optimizing for, Google it. Type in the keywords and hit enter. Then, compare your content to the content that’s front and center on page one. What are they talking about that you’re not? Are there any topics you need to add? Is the content even relevant to what you’re trying to say? Based on the content, what can you assume the user’s intent is with that particular keyword?
Optimise for your personas, not search engines. First and foremost, write your buyer personas so you know to whom you’re addressing your content. By creating quality educational content that resonates with you>r ideal buyers, you’ll naturally improve your SEO. This means tapping into the main issues of your personas and the keywords they use in search queries. Optimising for search engines alone is useless; all you’ll have is keyword-riddled nonsense.

To rank your website in top searches in any search engine. So you are using keywords, it may be a good trick but not for some organic users. So if you want to attract more visitors who are really interested in your website you must go with long tail keywords which are more specific with your website and more visitors with interest. And also it will boost your content in search rankings and help your ideal customers find you.
Every new blog post that you publish gives you an opportunity to spread it through social media, which helps to drive more traffic back to your site. Use your blog as a way to connect with your audience. Your blog isn’t a place to just post overly promotional posts. This is an opportunity to address possible concerns or even common questions related to your service or product. If you are worried about coming up with enough content ideas to publish blog posts on a regular basis then check out these resources:
People love to learn, and webinars are an excellent way to impart your wisdom to your eagerly waiting audience. Combined with an effective social promotion campaign, webinars are a great way to increase traffic to your website. Send out an email a week or so ahead of time, as well as a “last chance to register” reminder the day before the webinar. Make sure to archive the presentation for later viewing, and promote your webinars widely through social media. If you're wondering how to do a webinar, click the link for some tips.
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